PSA - AAA Traffic Safety Contest
The goal of a PSA, or Public Service Announcement, is not to make a big sale, but rather to change public opinion and raise awareness for a problem powerful and memorable. The strategy is to educate first and provoke a feeling and reaction later. AAA invited students to participate in their annual contest by creating a short "PSA" video illustrating a powerful and memorable traffic safety message.
The goal of a PSA, or Public Service Announcement, is not to make a big sale, but rather to change public opinion and raise awareness for a problem powerful and memorable. The strategy is to educate first and provoke a feeling and reaction later. AAA invited students to participate in their annual contest by creating a short "PSA" video illustrating a powerful and memorable traffic safety message.
PSA- Justin Avella, Sean Martin, Sydney Roell
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PSA- Kyle O'Connor, Tom Rubino |
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